About Analog Supply Co.

It started with a tin of beard balm on the passenger seat and a notebook full of half-baked ideas.

Most of them stayed scribbled in the margins — not this one.

I wanted to make things you could hold. Things that don’t need charging. That smell good, wear in, and get better over time. A beard balm that didn’t feel like cheap cologne in disguise. A sticker that earned its spot on your toolbox. A shirt that says something without shouting.

That turned into Analog Supply Co.

Everything here is hands-on, and made for people who’d rather leave a mark than make a scene. The kind of folks who believe showing up matters — in craft, in character, and in how we move through the world.

It's same reason I started American Analog — to document what still matters, if only to me: honest work, human connection, and the beauty of things that last.

If any of that sounds like your kind of thing, then welcome. You’re in the right place.

— David